Screen Shot 2019-06-06 at 3.52.30 PM.png

Ninety Moments
for
Ninety Years

Golf legend and philanthropist Arnold Palmer lived every day to the fullest. Join us as we celebrate 90 incredible moments from his life.

Follow on Social Media
with
#AP90for90

#16: A Handshake That Changed The World

#16: A Handshake That Changed The World

In 1960 Arnold Palmer shook hands with attorney Mark McCormack and the world of sports changed forever.

That’s how the story goes, anyway, but of course there’s more to it. McCormack had spent years trying to work out how to put money in golfers’ pockets. His ideas on representing athletes led him to sign deals with a number of the day’s greats, including Gene Littler, Bob Toski, Palmer and others. But around 1959, facing a complex pile of opportunities, Palmer decided he wanted a change. As he wrote in A Golfer’s Life, “I told Mark bluntly that I wanted him to manage those opportunities. Moreover I wanted his help exclusively.” McCormack thought it over, ultimately agreed, and the two shook hands, laying the foundation for both Arnold Palmer Enterprises and IMG and forever changing the way athletes are represented and compensated. As the BBC put it, Arnold Palmer "is one of the few people you can truly say changed the world of sports business."


Video


Photos


SiriusXM Radio with Jim Nantz

#17: The Day He Quit Smoking

#17: The Day He Quit Smoking

#15: Palmer Turns Pro

#15: Palmer Turns Pro