#65: Timely Relationship
In 1967, Rolex and Arnold Palmer began one of the great, longstanding relationships in business, a complementary partnership at the top of the game.
Rolex, with its fundamental belief in unlimited human potential and in continuous improvement, was the perfect fit for Palmer, a man of unwavering integrity and one dedicated to the relentless pursuit of high achievement. And more than 50 years after Palmer became a Rolex Testimonee (Rolex’s first in golf) the strong relationship forged with him lives on, a testament to perpetual excellence and to a legacy of constant progress.
